SonicWALL simplifies customer programs

Bengaluru: SonicWALL launched its Customer Advantage Program (CAP). It helps
provide customers with additional choices, cost savings and flexibility.

The new initiative includes the simplification and expansion of its
Secure Upgrade and Unified Threat Management (UTM) Trade-up Programs.
This will assist customers save on upgrade and competitive replacement
costs across the entire product line. The new Secure Upgrade Plus offer
also avails partners with the opportunity to provide clients effective
protection over time with minimal hassle. SonicWALL has decided to aim
that it will reward loyal qualifying customers with preferred bundle
pricing, through the introduction of a new program element, the Customer Loyalty Bundle.

“We remain committed to both our channel partners and our end-users, through the delivery of great products and the introduction of industry leading offers,” said Marvin Blough, VP-Worldwide Sales, SonicWALL. “The new Customer Advantage Program is a testament to this as we pass on savings to the user in return for a longer-term commitment from them, as well as adding new security solutions to the existing program, thereby giving our partners the tools they need to protect their customers.”

Recognizing prior investments, the Secure Upgrade Plus offer enables
customers to upgrade from their existing security solutions, while the
Customer Loyalty Bundle provides preferred pricing to those who deploy
multiple SonicWALL product lines.

“The Integration Works, LLC has been a partner of SonicWALL's for more
than eight years and we have always found their technology to be of the
highest quality and more than meet the needs of our customers,” said
James Carter, CTO, The IntegrationWorks. “This new advantage program has
made it even easier for us to manage our existing customer accounts as
well as open up lots of new opportunities to approach prospects as a
result of the clear incentives to consider SonicWALL's solutions.”

The Customer Advantage Program expands and simplifies existing programs
and offers a clear upgrade path from older SonicWALL products across the
board, as well as a trade-in path from competitors' products. Customers
purchasing the minimum subscription to services and support of this
program can save up to 50 percent on the total annual cost of that
solution. Moreover, Secure Upgrade Plus now features more SonicWALL
Network Security products such as the popular new TZ 200 series, in
addition to Continuous Data Protection (CDP), Secure Remote Access
(SSL-VPN) and e-mail security product lines. Additional discount pricing
is available to customers participating in the Secure Upgrade Plus
offering (either by upgrade or trade-in) through Customer Loyalty Bundle
pricing. This is up to 30 percent less than MSRP on other appliances
included in an upgrade purchase.