Sony Ericsson launches Spider-Man 2 mobile phone packs

Sony Ericsson Mobile Communications has launched a collection of limited edition Spider-Man 2 mobile phone packs for its consumers in India. 

Each of the mobile phone packs for the models T230, Z200, T610, T630 & Z600
will consist of a mobile phone pre-embedded with Spider-Man 2 wallpapers, screen savers, themes, games, and lanyards (phone straps). The embedded
content may vary for different phone models. The models Z200 and Z600 will also
have free Spider-Man 2 style -up covers.

As a special Spider Mania Offer, Sony Ericsson will also give consumers the opportunity to own exclusive collectibles i.e. a
free Spider-man T-shirt with every purchase of a T230 mobile phone and a free Spider-man movie
VCD on purchase of Z600, Z200, T630 and T610 Sony Ericsson phones in the month of July 2004. 

"Spider-Man appeals to a wide spectrum of consumers, including working adults and youths, and we were very successful
with our limited edition Spider-Man Sony Ericsson T68i mobile phone pack created for the first
Spider-Man movie two years ago. This success has prompted us to create a much larger range of exclusive, stylish and fun Sony Ericsson
Spider-Man 2 mobile phone packs for consumers who love the comic and its characters," said Sony Ericsson head of Asia Pacific Region corporate VP Kazuo
Nakai.

Sony Ericsson is also working with Columbia TriStar Motion Picture Group to offer official Spider-Man 2 premiums to
customers who purchase selected Sony Ericsson phones, in selected markets.

Spider-Man2 will be released by Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company.

CyberMedia News

New Delhi