Sony Electronics has introduced an unique Digital Video Disc (DVD) writer,
which is the first in the world to support dual standards. The DVD writer can
supports DVD +R/RW and DVD ÂR/RW technology.
According to the company, the writer has high speed capabilities and is ideal
for the corporates, professional, small office as well as home users for their
ever-growing storage needs. It is priced at around Rs 27,000 and is compatible
with both Windows and Macintosh operating system.
According
to Ron Low, Regional Account Manager, Sony Electronics - Singapore, the DVD
writer is targeted at the rapidly growing value PC segment. "There is an
enormous potential for rapid growth in the Indian market," says he.
Sony has a marketing tie up with Mumbai-based Rashi Peripherals for marketing
display and storage products in India. During the launch of the product, Suresh
Pansari, MD, Rashi Peripherals, announced that Rashi has planned to increase the
number of Sony authorized partners (SAP) from 30 to 50 by the end of the current
year.
Rajesh Goenka, Divisional Head - Rashi Peripherals, says, "The launch of
the dual DVD writer proves Sony’s leadership in innovative and trend setting
technology."
DQCI NEWS BUREAU