SonyLIV starts ‘Jahaan Fan Dikhe Bol Do' sports campaign

As the Indian cricket team gears for a face-off against the West Indies, the Sri Lankans and the South Africans over the next few months, the fans brace themselves for a long and crucial season of their favourite sport. They can now watch all the action on Sony Pictures Networks India’s (SPN) digital platform – SonyLIV. To get most of the cricket updates, fans can now log onto SonyLIV and get uninterrupted action.

With an aim to dominate online sports viewership, SonyLIV brings its sports campaign out to bat. ‘Jahaan Fan Dikhe Bol Do', celebrates the inherent diversity of Indian cricket fans and implores them to spread the word about Indian cricket arriving in a grand way on SonyLIV.

Comments

Uday Sodhi, EVP and Head – Digital Business, SonyLIV:

“By making India’s international cricket tour available to SonyLIV audiences we intend to reinforce our credentials as the online destination for fans to enjoy an ultimate cricketing experience. ‘Jahaan Fan Dikhe Bol Do’ fuels the passion that rages within each fan while celebrating this sport. The campaign urges cricket fans to spread the cheer and unite in the rallying cry of superior sporting action.”

Paritosh Srivastava – COO – Publicis Communications

“Indian cricket being available on SonyLIV is a huge opportunity for us to leverage to attract fans to our platform.The tougher part of this campaign was to come up with an idea on cricket that is fresh and unseen. We believe that ‘Jahaan Fan Dikhe Bol Do’ captures the true spirit of the Indian fan and does justice to the fervour of cricket is on our country.