In an effort to expand market penetration and serve a wider audience, AMD has
spruced up its efforts to address the southern market. It recently participated
in the Meera Dynamics IT Fair held in June at Chennai for this purpose.
Hugely popular among both the reseller community and end-customers, the fair
saw close to 20,000 people attending across three days. "It is a wonderful
event to showcase products," says Rahul Singh, Senior Marketing Specialist,
AMD Far East.
AMD participated in the event with six of its Chennai-based partners and
arranged for on-the-spot financing for its customers. "Sales achieved at
the show were a positive point for us," added Rahul.
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AMD officials claimed that hundreds of inquiries were generated as a result
of the event. There were instances where customers shelled out an advance to
book AMD-based systems. This is an indicator that AMD as a brand is now gaining
greater acceptance in the country.
The event marks AMD’s first ever direct participation in an event outside
Delhi, Mumbai and Bangalore. It has also gone south for the first time with its
reseller training initiatives. The company trained close to 150 resellers each
at Chennai and Hyderabad in June. It is now working with the objective of
reaching out to more and more consumers with the involvement of greater number
of resellers in the process. AMD plans to continue participating in similar
events. "We intend to undertake a lot of street-level activity," says
Rahul.
MOHIT CHHABRA