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Follow UsNEW DELHI
June 12, 2006
Keeping in mind the growing potential of digital audio segment for India,
global semiconductor focused company ST Microelectronics is gearing up to
provide its set of digital audio solutions within the region for IT
manufacturing companies having their base in India. The company is targeting its
bluetooth wireless audio solutions for IT manufacturing organizations engaged in
production of products like, high-end home theatres, mobile headsets, high-end
radio and other personal devices.
“Whether it is mobile manufacturing for global players like Nokia, Samsung
or other IT devices, the whole gamut of electronic devices being manufactured in
India, is increasing day by day. This is creating a wonderful situation for us
as a company to sell our global solutions to local as well as MNC manufacturing
companies over here. We have different audio solutions for different segments
from 0.5 watts to 180 watts range,” informed, Pradeep Kumar, VP—EMR and
Director SAARC, ST Microelectronics.
Whether it is a telecom major like Nokia or electronics focused company like
Samsung, most of the sourcing was being done outside India. However with the
government of India encouraging IT usage within the region, there is a need for
big and small IT companies to provide that 'India touch' for their
manufacturing capabilities.
“Every geography is different and the needs are different too. Today,
companies need to cater to the local needs and it is a big issue in India.
According to our estimates, the overall size of this market would be between $40
million to $50 million and this is a growing market. We believe that our digital
audio solutions will help IT manufacturing companies deliver that added local
touch with our globally trusted quality to their end customers,” he added.
As India Inc moves towards establishing its prowess when it comes to IT
manufacturing, the growing digital consumerism in the region is pushing a lot of
global and regional IT companies to India's turf. As companies like ST
Microelectronics start focusing towards India for their set of global solutions,
the overall IT ecosystem will get more feasible towards IT manufacturing.