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Supercom offers a week’s price protection

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DQC Bureau
New Update

In a volatile memory market where prices change daily, Supercom Memories has

taken a bold step by offering a week’s price protection to its 200 regional

distributors.

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"In recent times, memory prices have been going down and then up. If the

prices drop beyond a certain point, the channel stands to lose a lot of money.

We will provide protection to our authorized partners for a week’s time,"

says Indrajit Sabharwal of Supercom Mem-ories, the national distributor for

Simmtronics. Supercom will also offer ex-stock availability for all Simmtronics

products. This means products will be delivered within 24 hours throughout the

country.

Indrajit Sabharwal: Providing much needed protection in a volatile memory market

Simmtronics has also started manufacturing DRAM chips for its memory modules.

This has brought the prices of its modules at par with the gray market prices of

other competitive brands. Says Indrajit, "We are in a strong position to

become the preferred choice of customers, because our prices are competitive. In

addition to this, unlike gray channel products, we give after-sales service,

prompt delivery and lifetime warranty."

Supercom’s Mumbai distributor, Mahesh Surkha of Satguru Traders, seconds

this reasoning, "When branded products with proper warranty backing are

available at the same price as gray market products, why would any customer go

for the latter?" Supercom has already sold over 15,000 modules since

Simm-tronics started manufacturing memory chips for its modules.

VINITA BHATIA

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