SuperStartUps India has recently announced its first ever list of winners. A venture from the house of Superbrands, the coveted multinational brand endorser, recognised 32 brands from across sectors for their vision and contribution to this growing industry.
The winners include Melora, Monexo, Transcell, Prop Tiger, Canvs, Cloudacar, Clayplay, Imithila, Vaayu India, Medisponsor, Innov8, ExtraCarbon, Zivame, Licious, Rentickle, Milkbasket, Khanagadi, Drivify, IndusOS, Rxpress, Housejoy, Sheroes, Schoolwear, Squareyards, Orahi, Byjus, World Art Community, Faircent, Dogsee Chew, Parentune, Bluestone and Shopclues.
With the growing trend of creating a start-up instead of taking the traditional route has swept India away in recent times. Government incentives and an influx of capital from abroad have made it increasingly attractive to take that big leap of faith. Taking accord of this tectonic shift in Indian business culture, SuperStartUps was designed to heap acclaim on all the start-ups spending night and day trying to make the next ubiquitous, innovative offering.
Shivjeet Kullar, Head of SuperStartUps awards said, “India is fast rising as the start-up destination in the world. With the rapid expansion of the start-up culture in the country, it becomes imperative to identify and acknowledge the brands who not just have taken the offbeat route but are continuing to chase their destination differently.”
“The winners have been chosen by the netizens of India and we hope and wish that the tag of being a SuperBrand winner will help them grow further,” he added.
Not only was the programme unique since its inception – it was also totally impartial. The winning SuperStartUps were not decided by any panel of judges but by the citizens or rather netizens of India. Across 15 metros and smaller cities from all parts of India constituted a confidential panel of thousands of ‘voters’ that chose the online brands they prefer.
Chosen out of a vast pool of 2000 applications, the winning start-ups will be free to avail all associated facilities like profiling of the firm in the annual SuperStartUps book and to be able to use the ‘Superbrand’ status for a year in all its communications. A badge of honour for the creme de la creme of the start-up world, the award has rolled out first in India – currently the ‘start–up capital of the world’.
The monitoring council of the project included Dar and Adman Prahlad Kakkar, Valerie Pinto, Chief Executive Officer (CEO) of Weber Shandwick; Sanjeev Bikhchandani, Founder of Info Edge, and Deep Kalra, Founder and CEO of MakeMyTrip.