Supertron adds surveillance systems to portfolio

Supertron Electronics recently unveiled a series of surveillance systems
available across India. The company is expanding its product portfolio from
regular run-rate IT distribution to value-added products distribution. The
analog range of products is already available in the country and the IP camera
range will shortly be introduced in September this year.

Available through a national distribution network across 24 cities in India,
the surveillance systems are targeted for masses. Covering an all India exchange
warranty, the products have a backup of level-2 repair center in Kolkata.

"The principal logic for the strategy of taking a direct distribution route
and introducing it for mass consumption is that we wanted maximum spread and
maximum brand recall. Currently our products are preferred in retail and banking
segments, which accounts for two of our largest customers," commented VK
Bhandari, Director, Supertron Electronics.