Symantec launches Norton 2010

India is a booming market for all segments, and security is no exception. In

one of Symantec's annual reports, the vendor announced that 33 percent of

Indians did not have a security product. But that was hardly good news. “These

people have either not paid their subscription, are using freeware or a product

that is two years older, which means they are protecting themselves from the old

viruses and spyware,” commented David Freer, VP-Consumer Business, Asia Pacific

and Japan, Symantec.

Keeping these factors in mind Symantec is focusing on India in a big way and

seeing this emerging market as an opportunity.

The challenge before the company is to educate the channel and the

end-consumers about the products. Announcing the launch of its latest

product-Norton 2010, the company took the opportunity to meet dealers and

educate them on the latest offering so that they are equipped to answer queries

of customers. 2010 leverages a new model of security called Quorum. Apart from

education Symantec will also be looking at consolidating its presence in the

tier-1 and 2 cities while expanding to tier-3 and 4 cities. This year will also

see vendors take its Norton Champs to tier-3 and 4 cities. The program, which

was initiated a few years back, was till now only available for the tier-1 and 2

channel.