adidas

Adidas launches omni-channel model

German sportswear company Adidas has launched the country’s fully integrated omni-channel model even as Indian retail giants have been raving about its potential to take on e-commerce players for a while now. The company believes this will help boost its India business by around 15% annually. Adidas stores will now have tablets that will allow walk-in customers order goods from any of its stores irrespective of its location. By 2017, all Adidas stores (around 750) will be omni-channel ready, said Abhishek Lal, senior e-commerce director. Adidas. "Around half of Adidas India's total omni-channel sales will come from Tier 3 and 4 cities," he said.