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Brand Advertising: Chicken Soup for Business

Tier 2 system integrators are now embarking on elaborate advertising initiatives After we have a sense of what the advertiser is trying to accomplish, we can ask how they go about achieving their marketing goals. Does the advertisement offer a “reason why” to buy the product? Or is it oriented more to emotional appeals? Does the ad feature the product or services does it focus on the people using it? Does it address the reader directly with suggestions or commands? And does the ad offer a reduced price or a premium?