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SIs Raise their Social Quotient

System Integrators (SIs) and Channels Partners in India also uses social media for their business interest. Social media allows businesses to easily field customers’ comments, questions and concerns instantaneously. Although SIs may have a dedicated customer service department reachable through email and phone, it’s important to handle issues via the mode of communication that consumers prefer. Customers want to be assured that if they have a problem, they can easily be helped.