Talisma to target SMEs with solutions

Consequent to its acquisition of KnowledgeBase, a knowledge management

solutions company, US-based Talisma Corporation is looking to leverage on the

former's strengths in providing solutions to SMEs. Talisma Corporate and

Channel Marketing VP, Jim O´Farrell said, "KnowledgeBase has done a good

job of selling its solutions not just to large enterprises but also to SMEs.

That is an area, in which Talisma is interested in going forward."

He added that these solutions (from the KnowledgeBase part of the business)

would be available for contact centers in H2 2005. Some solutions would allow

customers to use the web as a transactional environment to sell products to

users who don't prefer the direct sales approach.

Solutions to be available for contact centers in H2, 2005 and allow customers to use the web to sell products to users who do not prefer direct sales Jim O´Farrell

Talisma bought the company in the end of March, but has not disclosed the

specifics of the deal, which saw Talisma acquiring all the assets and IP of the

company. "It is a culmination of a win-win business arrangement for us. We

now have a common multi-channel CRM solutions suite that integrates all these

different channels of communication and it completes our suite of interaction

management," informed Jim.

He added that additionally, Talisma would also gain access to Knowledge Base's

500 plus customers. The main growth verticals that the company is going after

include financial services, higher education and health care. The company also

hopes to be in the black this quarter.

PRIYA PADMANABHAN



(CyberMedia News)