Tata Indicom to sell AMD's new Internet access device

AMD formally unveiled a new business strategy called the 50x15 strategy, wherein they hope to get 50% of the world's population online by 2015. “The same percentage will apply for India,” said Ajay Marathe, Corporate VP, CIO, President, AMD India.

To fulfill this long-term and ambitious plan, the company has made a global launch of a new Internet access device called the Personal Internet Communicator (PIC). It also announced a tie-up with Tata Indicom to take the 50x15 mission forward here in India with this product. Under the tie-up, Tata Indicom will market and sell the PIC along with a broadband Internet connection to customers across India.

While the suggested global price of the product is around Rs 12,000, Tata Indicom intends to sell the PIC through a different pricing model, which is yet to be finalized.

“To start with, we will test market these products in four cities and in a couple of weeks we will decide on the pricing structure,” said Shahi Kalathil, Head, Broadband Business,
VSNL.

The PIC runs on a specially designed Microsoft Windows operating system fitted with Windows XP-extensions. It allows only limited operations like web browsing, e-mail, instant messaging and word processing. No additions or deletions can be done to the software. The PIC can also play multimedia files and show PDF and PowerPoint files.

The PIC works on an AMD Geode GX processor, with 128 MB DDR RAM, 10 GB HDD, keyboard, mouse, monitor, modem, Speakers, 4 USB ports, AC/DC adapter and Network adapter.

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