It was an interesting experience to put together the views of industry
leaders and partners on the technologies that one can bet on during 2002 and
beyond for our New Year Special feature. There was no consensus on a single
technology. Instead, the inputs suggest three different technologies taking
center-stage in the new year and beyond.
Clearly, wireless technology is going to play a leading role in the coming
days. Be it wireless mice, keyboards or LANs. Users would not like to have a
twisted bundle of cables around their computers and they are going to flock to
you for wireless products.
The mice working on radio frequency will have an advantage over the infra-red
ones because the latter suffer from the directional problem. So is the case with
wireless keyboards.
Wireless LANs are sure to catch up because of the number of advantages they
possess over the conventional, wired LANs. Wireless LANs cost less, are easy to
install and can be conveniently moved around. The only disadvantage is the
security threat which needs to be worked on to make wireless LANs hack-proof.
Internet technologies and related products are expected to sell well in the
coming days. You can bet on VoIP products which are being supported by webcams
and digital cameras. Already vendors have begun bundling these products with
high-end machines and users have made best of these offers.
No doubt, these products currently carry a premium because of the high duty
structure. With the opening of IP telephony, duties on these particular products
are expected to come down in the coming budget. Prices would further go down as
volumes catch up.
Finally, you can depend on storage technologies to make money in the new year
and beyond. SAN is growing faster than NAS. According to IDC, SAN will bring in
49 percent of the external disk storage systems revenue by 2005 in comparison to
32 percent earned by NAS.
Software will play a key role in managing storage. Thus, along with hardware,
storage management products are certain to bring in the moolah.
Big-time vendors are looking for partners in the SAN and NAS areas since they
know fully well that only the channel can provide them the necessary reach.
Compared to meager or no margins in boxes, SAN and NAS offer an opportunity to
partners to make money.
Of course, this money won’t come easily because partners have to possess
the necessary skill-sets to provide services in these areas. This is where the
vendors have to pull up their socks since the Channel Satisfaction Survey-2001
had clearly indicated that partners are not happy with the training they receive
from vendors.
Hence, vendors will have to take care to train partners in SAN, NAS and other
storage technologies and help them to grow up the value chain. In turn, partners
will have to train their people and meet the requirements that vendors demand of
them.