Time For India To Look At IT Potential In Japan

Nasscom report presents key opportunities and outlines potential strategies
for Indian IT companies to tap the $108 billion Japanese market Nasscom and
Pricewater­-houseCoopers released a report on Japan titled 'Opportunities for
Indian IT Industry: Japan'.

This is the second report in the Country Report series that focuses on
specific countries/regions that are alternate markets, competitive destina­tions
and/or potential partners for India.

Speaking at the launch, Som Mittal, President, Nasscom, said, “The Indian IT-BPO
companies are fast diversifying into near territories and opening up new
opportunities for growth

Pointing out that currently, 90 per cent of the exports happen to United
States and Europe with rest of the world contributing just 10 percent, he said,
These markets are investing in Information Technology (IT) offering huge
opportunity. To facilitate this Nasscom has launched the 'emerging market
series'

Som Mittal President, Nasscom

Japan, as a second largest country economy and highly dependent on technology
currently constitutes only2 percent of our exports, he said. With shortage of
technical skills in Japan, and urgent need for business transformation, Japan
would be a large market

While Indian companies have been targeting this market, a new concerted
approach needs to be taken by both sides, Mittal observed.

Ambarish Dasgupta, Partner and Head-Consulting Practice,
PricewaterhouseCoopers India said, Indian companies must change the mindset, and
move from being transactional
to transformational in their approach, and be ready to invest in strong
relationships upfront

He said the alternative markets to the US and the UK, like Japan, are very
relationship focused. Nasscom through this paper identifies key oppor­tunities
for Indian IT companies as well as potential strategies for this market. It also
clearly outlines Nasscom's agenda to facilitate this.