Top 25 Distis: Rashi Peripherals

SILVER CLUB RANK (2010-11): 8

Registering a 31% increase in the

overall revenue of FY11 as compared to that of FY10, Rashi

Peripherals emerged as one of the strong national distributors from

the West and managed to cross the revenue mark of Rs1,000 crore in

FY11. Concentrating to add more vendors this year to its existing

bandwagon, Rashi recently bagged a distribution deal from LG on its

LCD monitors. With LG coming on board, now the distribution house can

boast of being a one-stop shop offering PC components and peripherals

for channel

partners. Ensuring healthy profit margins from its fast-growing

brands which include SanDisk, HP, ASUS, ADATA, Microsoft, Lenovo,

Logitech, ADATA, ViewSonic, Altec Lansing and many more-the company

managed to get a balanced portfolio between PC components and

peripherals. Rashi also started channel development and marketing

activities especially in tier-2 and tier-3 cities to engage with

corporate resellers and SMB customers. For development on the channel

front, the company's primary focus will be to work closely with its

existing partner

network of about 8,200. And for this, the distributor has a well-laid

plan to expand its channel network by about 90% by the end of this

fiscal where the focus would be on B, C, and D-class cities. Besides

reaching to its desired growth figures FY11, the company is working

towards increasing its branches from the existing 56 to 62, which

will make it one of the few distributors to have such an extensive

direct presence across the nation. The new branches will be opened in

the states of Uttar Pradesh, Maharashtra and Rajashtan.

Furthermore,it is planning to increase its employee base by about 20

percent by the end of this fiscal thus the total count will now touch

to almost 950 employees from the existing 750 employees.