Top 25 Distis: Sogo Computers

SILVER CLUB RANK (2010-11): 21

With 62% growth in terms of revenue
from FY10 to FY11, Sogo Computers is projecting a revenue of `225
crore for FY12. The company has already forayed into the much awaited
BFSI, government, power, agriculture and education verticals, and has
bagged major deals in the education sector too. In Tumkur, it has
bagged a deal for an engineering college, and is also working for UID
and Karnataka Power Transmission Corporation amongst others. To cater
to these segments, Sogo added 3 members in its corporate management
team. Since it was a new division, it tabbed a business of `5 crore
in Q1 to Q2, and it seems to have a new beginning for its corporate
identity. Overall the company has already reached half of its
projected revenue. Sogo Computers is one of the leaders in the IT
hardware distribution in Karnataka, and deals with all vendors like
Lenovo, HP, Dell, and Acer. It also added new products from Asus,
Samsung and Toshiba. In addition, it gripped the market by endorsing
products of Apple, BlackBerry and Buffalo in Q1. Being the direct
distributor of Sony and Canon, it has added more channel partners all
over Karnataka with a channel base of 3,000 plus partners.

Sogo also forayed into the retail
segment in the previous quarter by introducing 2 multibrand showrooms
in Jayanagar and Koramangla with 4,500 sq ft area. To tap end
customers and avoid low margin crunch in trading business, retailing
remains the key focus area for the company.