Toshiba appoints Vidya Balan as brand ambassador

New Delhi

April 16, 2008

Toshiba India also announced the appointment of Vidya Balan, Bolloywood
actress as the company's brand ambassador in India. The company also took the
opportunity to launch a new range of products spanning key product lines,
including notebook PCs, LCD TVs, refrigerators and washing machines. The new
products will further strengthen Toshiba's presence in the Indian market.

Commenting on the announcement, Yuzo Kato, MD, Toshiba India said, “With
the launch of the new range of advanced technology products, we want to
demonstrate to Indian consumers our long term commitment to bring in the very
latest products and technologies. We believe this step will give us a stronger,
bolder presence here in the Indian market, which is witnessing immense changes
in the lifestyles of Indian consumers.”

He further added, “We are particularly delighted to have Balan as the face
of the brand in India. We are extremely aware of the goodwill and regard she
enjoys from her fan following throughout the country, across generations and
regions. I have no doubt that Balan's charisma and magic will add to the
appeal of our products and services in India.”

With these new strategies Toshiba is targeting revenue of $1 billion by 2015
in India.