Toshiba appoints Vidya Balan as brand ambassador

New Delhi



April 16, 2008

Toshiba India also announced the appointment of Vidya Balan, Bolloywood

actress as the company's brand ambassador in India. The company also took the

opportunity to launch a new range of products spanning key product lines,

including notebook PCs, LCD TVs, refrigerators and washing machines. The new

products will further strengthen Toshiba's presence in the Indian market.

Commenting on the announcement, Yuzo Kato, MD, Toshiba India said, “With

the launch of the new range of advanced technology products, we want to

demonstrate to Indian consumers our long term commitment to bring in the very

latest products and technologies. We believe this step will give us a stronger,

bolder presence here in the Indian market, which is witnessing immense changes

in the lifestyles of Indian consumers.”

He further added, “We are particularly delighted to have Balan as the face

of the brand in India. We are extremely aware of the goodwill and regard she

enjoys from her fan following throughout the country, across generations and

regions. I have no doubt that Balan's charisma and magic will add to the

appeal of our products and services in India.”

With these new strategies Toshiba is targeting revenue of $1 billion by 2015

in India.