Taiwan’s top 20 brand names for 2014 were announced this week by the global branding consultancy Interbrand. For the eighth year in a row, Transcend Information appears on Interbrand’s Best Taiwan Global Brands ranking, with a brand value of USD $142 mn.
“We are honoured that Transcend was once again recognized as one of Taiwan’s Top 20 global brands. Over the past decades, Transcend has worked hard to be more than just a successful manufacturer. We continue to develop our reputation as a strong global brand and trusted provider of memory products that meet our consumer’s needs,” said Peter Shu, CEO, Transcend.
A comprehensive network of 14 offices worldwide has not only made Transcend a highly diversified international enterprise, but has also established the company as a fast-growing global memory brand. In Gartner Research’s latest survey, Transcend ranks among the top five flash drive brands and flash card manufacturers worldwide.
The “Best Taiwan Global Brands” survey is organized by the Industrial Development Bureau of the Ministry of Economic Affairs, and conducted by Interbrand and Taiwan Institute of Economic Research. Its evaluation system is based on Interbrand’s annual “Best Global Brands” ranking, applying quantitative financial analysis and qualitative role-of-brand and brand-strength analyses to assess a brand’s true value.