TVS-E rolls out Privilege Partner Program

Chennai-based TVS Electronics Ltd (TVS-E), a company dealing in dot matrix printers and mechanical keyboards, has rolled out a Privilege Partner
Program for its authorised dealer partners (ADP) and their sales force. TVS-E currently has around 1,700 ADPs spread over 250 towns across the
country.

The Privilege Partner Program is an enhanced version of its ADP program. It is a multi-tier rewards-based program that
entitles dealers to benefits and prizes based on their consistent performance.As part of this porgram, TVSE has announced iPoints scheme for the sales
executives of its privilege partners. Sales executives of partners are entitled to points for sales of TVS-E products. These points could be
accumulated and exchanged for gifts from the company. Every executive participating in the program can access his account through the company
website and update his winnings. This program also entitles the executive to other benefits like participating in the branch celebrations every month.

The vendor is planning to roll out the program in 14 major towns and cities across the country covering 11 states and 250
towns, starting with Bangalore.Commenting on the Privilege Partner Program, D Ramprasad, Head-Channel
Marketing & Distribution, TVS-E says, "This program addresses our partners and their sales force to help them increase their sales of TVS-E products,
by extending specialized marketing support based on their varied requirements. Partners have been categorized based on these requirements. We
expect to cover more than 800 partners through the Privilege Partner

Program."