TVSICS to double its channel presence; ventures into telecom antennas

TVS Interconnect Systems Ltd (TVSICS), a TVS Group company
that deals with telecom and networking services, is growing at a blitzkrieg
pace. Last year, the company grew nearly by 200 percent to register a turnover
of Rs 120 crore, from Rs 46 crore in the previous year.

"We are confident of reaching the threshold mark of Rs
500 crore by 2008 and the channel will play a key role in it. TVSICS is
expanding its interests into manufacturing of products, providing solutions and
services, which will augur for the growth," said S Ashok, GM-Networking,
TVSICS.

Started in 1999, TVSICS ventured into business with telecom
and networking solution; manufacturing low-end components such as electronic
connectors, RF connectors, cable assemblies, fiber optic products and other
accessories. "Soon, we moved into the next level taking up solutions
approach in business. We got into areas such as wireless solutions, carrier
solutions, networking solutions and project management services, which brought
the necessary thrust into business. Now, TVSICS is providing end-to-end solution
with interests in manufacturing (promoting our own brand called TVSnet);
designing, developing, deploying and maintaining solutions, besides focusing on
services," elaborated Biswajit Patnaik, GM-Sales and Marketing, Telecom,
TVSICS.

TVSICS is getting into manufacturing of telecom antennas and
has made an initial investment of Rs 50 crore in the project.

On the channel front, the company is working out aggressive plans to
penetrate deep into the market. It is increasing its channel base across the
distribution structure-from regional distributors to sub-distributors, stockists
to resellers and system integrators also. "We are doubling up our channel
presence to have 16 regional distributors, 24 sub-distributors, 225 resellers
and 35 system integrators by end of this year. The company is investing
significantly on promotional activities, roadshows and training and
certification programs for the channels," detailed Ashok.

DQC NEWS BUREAU