Cricketer Yuvraj Singh has taken on a new role , the 33-year old cricket player will be representing UC Browser, UCWeb’s flagship mobile browser, as a Product Specialist and Brand Ambassador. Yuvraj Singh and UC Browser jointly released a special version of UC Browser for cricket fans called, “UC Browser Yuvi Version.”
Announcing the partnership, Kenny Ye, managing director of UCWeb India said, “Yuvraj Singh is an exceptional sportsperson and we are inspired by his dedication and passion for his sport. He has led India to innumerable victories, combining top-notch performances with power and speed. These are precisely the qualities embedded in our browser. We are confident that his expertise will add immense value to our product.”
Yuvraj has been a regular user of UC Browser and its apps. Early this week, the cricketer took to a popular micro-blogging site to give suggestions to UCWeb on ways to improve its cricketing app, UC Cricket. It was followed by a quick revert from the company and a meeting with Yuvraj which culminated to him coming on board as a Product Specialist. The browser, for its part, will host Yuvraj-themed wallpapers on its homepage and give out memorabilia to millions of cricket fans across the country.
“I am happy to be associated with a young and popular brand like UC Browser. It’s fresh, it’s fast and it has everything I look for while browsing on my mobile”, Yuvraj Singh said. Talking on his new role as a UC Browser Product Specialist he said, “I have been a regular user of cricketing apps – I am happy to provide my input as a user and make the product even more consumer friendly.”
The special UC Browser Yuvi Version allows users to share photos with a Yuvi doodle/sticker on it via the popular SNS platforms. UC Browser provides an array of expressive stickers of Yuvraj, so that users can share emotions with friends in funny or emotional ways. UC Browser Special Yuvi Version can be downloaded from ucweb.com and 9apps.com.
India and other emerging markets are leading growth drivers for UCWeb. By signing up an Indian cricketer, UCWeb has strengthened its commitment and long-term plans for the India market. The move will help the company reach out to new users and engage with its fast-increasing user base.