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ValueFirst, one of India’s CPaaS players and a Twilio company, will begin co-selling the following Twilio’s products Twilio Segment, SendGrid Email API, Programmable Video and Twilio Live in India. Through this co-selling model, current customers and prospects will have access to an expansive portfolio of widely trusted communications stack – from Messaging to MarTech, to Conversational AI. These products will enable AI-powered deliverability, email marketing, automation and multi-channel seamless communication to Indian enterprises at every stage of their growth.
The launch of the co-sell model follows Twilio’s acquisition of ValueFirst in 2021.
Commenting on the collaboration, Vishwadeep Bajaj, CEO & Founder, ValueFirst, said, "With our leadership position in the CPaaS space in India and an opportunity to offer Twilio's innovative offerings, we are excited to provide customers more ways to communicate with their consumers. The adoption of these products will not only help our customers achieve lower acquisition cost and higher lifetime customer value, but also drive full-scale digital transformation”.
"India is an important market for Twilio, and this marks the start of an exciting new chapter since the acquisition of ValueFirst in 2021. With this collaboration, businesses in India will be able to use communications and data to add intelligence to every step of their customer journey in a flexible, programmatic way, said Lee Hawksley, Senior Vice President and General Manager, Asia Pacific & Japan, Twilio.
Twilio Segment's platform and APIs allow companies to collect, clean and control their customer data, providing a single view of customers across channels for more effective engagement. When combined with Twilio's communication channels, this insight enables businesses to delight their customers with personalized, timely and impactful communications on the right channel at the right time.
ValueFirst offers products in digital platforms, solutions such as authentication, automation and marketing and messaging services such as chatbots and social media messaging.