Venmitra Systems to represent HOB Software in India

Germany-based HOB Software, a server-based computing solutions company with

its main focus on providing secure remote access, has appointed Mumbai-based

Venmitra Systems as it official representative in India. The latter is a systems

integrator with expertise in providing networking and connectivity solutions.

According to the strategic alliance, Venmitra will provide HOB's full range

of software solutions, except the main-frame range, to customers in India

through a network of resellers and systems integrators that will be appointed

soon. Venmitra will start with the metros in the first year.

Commenting on the tie-up, Patrick Oliver Graf, Director of International

Sales, HOB said, "We have worked with Venmitra in the past and are happy

with their experience in the field of providing enterprise connectivity

solutions." According to Dhananjay Kamath, CEO of Venmitra System, they

were the first ones to deploy thin clients solutions in the Indian Market.

"HOB's solutions are secure, reliable and easier to administer. This in

itself gives a big advantage over the other solutions available in the

market," said Dhananjay.

Currently, Citrix will be the only direct competition for HOB in connectivity

solutions business. Unlike Citrix, which has a office in India, HOB will not

setting up office immediately in India, however, it has not ruled out any future

plans to do. "If we manage good numbers, we may consider setting up office

in the future. Considering the huge potential this market provides, our target

to achieve a 5% marketshare in the first year would be more than realistic. Our

approach will not be to kick out Citrix, but be a standard solution that can

interoperate on all the platform," said Patrick.

HOB has trained Venmitra team to deploy and support HOB solutions. To promote

its products, the company will launch a series of branding and media campaign.

It will also conduct roadshows.

NELSON JOHNY