Virtualization- VMware, Nothing Virtual About it

Until last year, virtualization was always a twohorse race for the solution providers. But the inclusion of IBM along with the favorites, VMware and Microsoft, in this year's DQC-CMR Channel Satisfaction Survey, has given a totally new dimension to the whole game plan. Though it hasn't change the dynamics much, it has definitely given a broad spectrum of choice to the solution providers. Carrying on the legacy of being the leaders of virtualization space and also the #1 choice of solution providers in the country, VMware has really hit the right chords in the market with overall product/service reliability, convenience in installation and adoption, scalability, security aspects of the products, and innovative offerings. The company also excels in the geographical reach throughout the country and turnaround capabilities in case of any disaster or crisis.

The company's clarity in pricing contract, credit facility, and promptness in communicating the schemes and incentive programs with the solution providers, have helped it score the highest point in the area of overall commercial terms. It has also garnered required attention in online support for being very prompt in turnaround time, as compared to its competitors, having an interactive site for resolving the queries of the solution providers, and lastly, the presence of an effective online partner portal.

Above all, VMware has been able to maintain a very healthy relationship with its solution providers all these years. It has a dedicated partner team which manages the key partners. Besides, the company also conducts regular partner enablement programs to keep its partners' executives abreast of the latest products and technologies.