We are a fresh breath of air- Pinaki- AXILSPOT

New in Indian Wireless Market, AXILSPOT is focusing on large enterprise and different verticals. In a candid interaction with DQ Channels, Pinaki Chatterjee, Director Sales, India and SAARC, AXILSPOT talks about their ambition for Indian market.

What is your Go-To-Market strategy?

We are a SME and Enterprise Wireless Brand and our focus will remain on Solution Consultants and System Integrators, we will be focusing on spreading awareness through sales trainings and road-shows, demo’s and hands on trainings. The core focus will be on large enterprise and different verticals like hospitality, government and education etc.

How your solutions help IT organizations/people?

To begin with, we are a global start-up, initially when we decided to step in to this space; we first perceived the gaps and tribulation of the ecosystem. We designed our products and solutions in a way that brings hope and lots of possibilities for our customers and channel. We are ensuring quality, performance and probability for partners. Our focus will be swift response to our customers to keep them happy and satisfied.

On larger canvas, for organizations we will help them save cost of ownership by selling value for money products, noteworthy features and performance. And our initiative is to help organizations save through one time cost unlike competition that generate recurring cost for customers/organizations.

What are the recent developments at the company?

Being a new entrant in the country, every day is a new day and new opportunity for us. We are growing at a modest pace, getting excellent responses from NSI, SI and SP’s. In the meantime, we have already setup our office in Delhi, Product Manager and pre-sales had joined. We are on the brink of expanding our team as well as partner footprints across the country.

After brand launch, now we are eying region-wise product launch, SI trainings and other related activities.

What steps are you going to take to tap the growing need of efficiency?

AXILSPOT is specialized in high power high density access points, understanding today’s network efficiency bottlenecks, while our controller delivers all desired features that ensures high performance, perfect control on network with minimum efforts.

Which are the verticals going more? Which regions are you targeting now?

In WiFi domain, almost all the verticals are growing fast with government’s ambitious projects like Digital India etc. This is giving quite a strong boost to most of the verticals like, hospitality, banking, education, government, railways, etc. are now growing fast.

AXILSPOT we will be targeting South and West followed with North and East. Apart from India, we have started expanding in SAARC countries too.

What is your channel strategy?

The channel strategies will be precise and the thought is to draw a straight line in working, we will be predictable for our partners, we are SI focused brand and we will remain the same way, we will stand by partners who promote our brand and will win and lose with them. We have no plans making it complicated for our partners to work with us. We will be quick, easy to work with and we will leave no stone unturned to make our partner win and keep our customers happy.

Which companies do you consider as your competition in the Indian market?

We are a fresh breath of air, all existing brands are already there and have done well based on their performance and support from partners. There is nothing wrong with other brands, every brand creates its own space and in the process we will do the same. We bring fresh air, hope, lots of opportunities and possibilities for partners and customers. It is a big country full of opportunities; people are wise enough to choose what is right for them. Instead of wasting our time following someone, we will rather focus on adding customers keeping them happy with our offering and services.

Have you come across weak points or what challenges you face in the market?

Well popular brands do face challenges. In any business there are challenges and set-backs, and no one is out of the complexities of the business and we are one of them too. Being a new brand, it is an opportunity as well as challenge; we take every challenge as our opportunity as it always shows a path to improve further to overcome it. We come across various kinds of customers as any other popular brands do and we put our best efforts to educate what we can offer best. Furthermore, if customer and market is not quite wise to understand their own benefits, we believe in educating them, guiding them to avail the best.

Any tie-ups to be announced in near future?

There are few discussions going on with few prominent names. Apparently, it is still under process, it would not be right to reveal the same. But by mid 2017, we will be revealing more information for sure.

What are the business expectations and targets that you have to set out to meet in Indian and market outside India?

We have just started, brand launch in India was done on November 18, 2016, now we are focusing on setting right infrastructure instead of just jumping onto the number game, many brands just start pushing sales without having proper channel strategy or sales infrastructure and put the brand and partners in trouble. Having said that we are anticipating generating good revenue in 2017.

What are the company's future plans?

To be one of the most preferred enterprises WiFi brand, we are really working hard towards the same and moving fast.