"We follow the local city- wise distribution model"

Jason Xu, director, TP-LINK India elaborates upon the networking solution provider's channel roadmap and strategies in place to cater to the requirements emerging in the Indian market

The Business Model

TP-LINK has a business model which has the thrust on reducing the layers between the channel and the manufacturer. So we have a emphasis on shorter channel. The benefit goes to the channel and the end customer directly. It happened with the help of the local city wise distributors. This model is followed across the globe for TP-LINK and this is proved to be very successful in our business model.

The India Market

India market is of utmost important for TP-LINK. As we have a billion population and the market is huge. The growth for us since last years is around 144.3% y-o-y.

The Channel Structure

TP-LINK has focus on local city-wise distribution. So we select the main key players in the major cities and expand our business through their support. This is proved to be very successful in our channel business structure.

We have 55 regional distributors. We have our main head office in Mumbai. We have expansion plans on our cards and in future we have plans to add up more offices in other cities in the country.

Channel Strength in India

The channel partners are the pillars of our success. Our main channel partners would be 6,000 plus. We expect this to grow this year around 8,000 plus.

Our products are primarily driven through our channel partners and thus it is a major vertical in India. In addition to this, we also cater to the requirements of ISPs.

Channel Programs

Channel promotionplans are a part of TP-LINK's regular programs list. We mainly focus on dealers doing good business in TP-LINK and have good scheme programs / discount plans specially made for them. It boosts the sales of the particular dealer and helps to maintain a good relation with them.

In addition, TP-LINK towards the end of last year launched its official Tech Support Forum (forum.tp-link.com) that has been built to enable users seek technical support and exchange information on product questions with each other. With the launch of the forum, TP-LINK will strive to provide end-users with a platform of public communication on our products and networking solutions. One can visit forum.tp-link.com, or access it from the ‘Support' Section at www.tp-link.com. We also supports customers by its technical support Toll Free number 1800 209 4168 and also by replying to customer queries on support.in@tp-link.com besides communicating through social media.

The Product Mix

The product which are driving TP-LINK growth in India as of now are 150 Mbps wireless broad band router model TL-WR740N, 150 Mbps wireless ADSL Routers Model TD-W8951ND and the wired ADSL series like TD-8816 & TD-8817. The next product lines lined up are the 300Mbps series of broad band routers like TL-WR841N, Dual Band Router 600 Mbps ( TL-WDR3600) and 750 Mbps ( TL-WDR4300) series , VOIP based ADSL products like TD-VG3631 , TD-VG3531, battery powered SIM based WiFi router.

The Future Plans

TP-LINK plans to launch newer product line for Indian market and create more options to the Indian Consumers. For future our main aim will be to strengthen channel network of TP-LINK.