WeP sets up manufacturing unit in Himachal

WeP Peripherals Ltd has established its third manufacturing unit in the country. Set up near Nalagarh in Himachal Pradesh, this is its first unit in the north after the two manufacturing units based at Mysore and
Hyderabad.

Talking about this new initiative, WeP GM (north) Ranbir Singh said, "We have always been known as more of a southern company based out of Bangalore with manufacturing units at Mysore and Hyderabad. Our dealers too were showing concern on the need to open a north India unit. Therefore, at the beginning of the year we decided to start a unit in Himachal Pradesh because of the incentives that companies get there."

With the units based in South the lead time was high--seven to eight days and the channel pressure were also there to start a unit in north so that there is better material availability. And with the central government allowances, lack of red tapism and committed people, WeP found it opportune to start the unit in
Himachal.

Presently, the company has rented out premises near Nalagarh. But it is looking for a place in Baddi, where it plans to move permanently and the former will then function as a warehouse. On choosing the place over Parwanoo and Kalka, Singh commented, "These two places are not big enough for us, therefore we zeroed upon Nalagarh and will very soon shift to Baddi when all the government formalities are complete."

He also informed that WeP has plans of vendor development and will be locating most of its vendors here. "Most of our vendors were earlier associated with us through sales but now with the putting up of this manufacturing unit they have shown desire to act as vendors now. This is a good opportunity for people to get into manufacturing who were till now connected with us through sales," he elaborated.

At this new unit, the company will be initially manufacturing dot matrix printers and will later on move on to manufacturing networking products also. It has also appointed the concerned staff for the Himachal unit who are currently undergoing training in Mysore. Singh further added that by the end of this month the first of the products would roll out of the unit.

Karma Negi

New Delhi