Western Digital appoints ACI Infocom as its third national distributor

Western Digital Company (WDC) has appointed ACI Infocom as its third national

distributor, in addition to Esys and Cyberstar Infocom. Explaining why it chose

ACI as its distributor, Ajay Kapure, Country Manager, WDC says, "ACI is one

of the oldest HDD distribution company in India and their market reach and

relationships with resellers and OEMs is something which WDC can use to its

advantage."

WDC was present a few years ago in the country but made an exit citing

reasons of unfavorable government policies. It made a comeback this year in

February with the appointment of Ajay as its country manager. He is confident

that gradually WDC will not only be able to build up its brand equity but also

garner appreciable marketshare in the days to come. "We have registered a

100 percent growth on a month-to-month basis and this growth rate will more than

double up in the near future," adds Ajay.

Says Atul Rawal, COO, ACI Infocom, "The response to WDC HDDs has been

very good from the market and I am sure it will generate good

acceptability." According to Atul, while WDC drives are excellent in

quality, their relatively low prices as compared to competition may prove

advantageous. "Also in the OND quarter, when there would be severe HDD

shortage of other major brands, WDC would help greatly in bridging the

demand-supply gap."

Interestingly, ACI Infocom is also Seagate’s national distributor while

Cyberstar and Esys are Maxtor’s distributors. "However, this fact would

not create any brand conflicts as we would be offering customers just two

choices. It is for them to decide what they want," remarks Atul.

GOLDIE