Will Yang, OPPO India: “Consumer satisfaction has always been our key focus”

Oppo, the Chinese consumer electronics and mobile communication company is one of the top smartphone brands in India. It has a good online presence with being a favourite for its high-quality selfie features.

To understand about OPPO’s offline channel strategy and ecosystem, we held a conversation with Will Yang, Brand Director, OPPO India.

OPPO - Market Share in the Indian Smartphone Market

As per the IDC Quarter 1 report 2018, OPPO stands at the third position with a 7.4 per cent market share. “We have been doing extremely well in India. We are grateful to our Indian consumers and appreciate their feedback. However, we are not too focused on the number game”.

“We are here to offer great and innovative products that will surpass consumer expectations and help them live an entirely different and amazing smartphone experience. Consumer satisfaction has always been our key focus,” commented Will Yang, Brand Director, OPPO India.

GTM strategies is OPPO following?

From the moment OPPO was founded, the team began forging close partnerships with agents. They understand OPPO’s values and principles. Will Yang said, “Agents have become part of the OPPO system; we share a bond of mutual trust. These agents play a vital role in the distribution of our products. With our distribution strategy, we aim to bring about the best user experience and after service to local customers which, we believe is a determining factor for a brand’s success”.

At the same time, e-commerce is trending fast and the team OPPO are paying attention to this and tying up with brands such as Amazon, Flipkart and PayTM to cater to the online users.

Channel Ecosystem of OPPO

Yang holds that their focus is to deliver according to the consumer needs. They aim at being present on both online and offline channels to build further connect with consumers all over India and provide consumers with a first-hand experience of its offerings.

He further added, “For our new products launching in the Indian market, we tie up with e-commerce platforms like Amazon and Flipkart. More recently we have started tying up with e-commerce payment and digital wallet, PayTM. Offline, we are present all across the country and have a strong network of retailers and distributors. With 500 service centres and 266 retail outlets, our objective is to enhance the after-sales services and customer experience for all our consumers across the country.”

Digital Transformation Impact on Vendor-Partner Relationship

The guideline for work in OPPO is “focus and simplicity”. They believe in continuous investing until they are sure their customers are satisfied with the service and offerings. They follow the same principle with their presence in the offline market.

Yang stated, “We are now present all across the country and are offering our consumers fast and reliable service and experience. This is for those set of consumers who like to experience and feel the product before offering. While we are successfully established across cities in India, we also cater to always on the go generation who like to take quick calls and are living in this generation of digital transformation. We are present across online platforms to ensure that people can buy our products via online channels at their own convenience.

Future Road Map of OPPO

OPPO is devoted to young consumers and strongly aimed at giving a superior smartphone experience to the users. “In 2018, we’ll continue to focus on providing the best smartphone experience supported by innovative and advanced technologies like Artificial Intelligence, VOOC fast charging, Face recognition and more,” said Will Yang.

The smartphone brand plans to strengthen its presence in the Indian market in terms of offline presence, to further connect with the consumers in India. In terms of marketing and branding, it will strengthen its connection with youth through entertainment and sports marketing. With these efforts, OPPO aims to be one of the most premium smartphone brands in India.