Xenitis to extend Aamar PC to western and northern markets

After getting good response for its Aamar PCs in the western region, Kolkata-based
Xenitis Group is now planning to introduce the same products, under a different
name, for the western and northern markets. So Aamchi PC will be launched in
Mumbai in mid-December, 2004, while the North will soon have the Hamara PC brand
by the end of the month. Plans are on the anvil to come out with Namoo PC for
the southern region as well, in January 2005.

Xenitis has already opened four offices in the western region and is in the
process of opening up one in Delhi to service the northern region. Talking about
these plans, Shantanu Ghosh, Director of Xenitis Group, said, "We are
currently selling 4,000 units every month. Once we go national, we expect
monthly sales to touch 10,000 units."

The company recently entered into a 70:30 joint venture with China-based
Unitek Group and is setting up another manufacturing facility for PC components
like cabinets, keyboards, mice and home theater systems. Shantanu informed that
this project is estimated to be around Rs 250 crore and has already purchased
12  acres land in Kolkata to set up the factory. "We will introduce
the components in mid next year and will employ 2,000 people at the
facility," he added.

Xenitis has PCs ranging from Rs 15,000 to Rs 20,000 and laptops, which cost
between Rs 40,000 to Rs 57,000. The company has a 10,000 square feet ISO
9001:2000 factory in Kolkata with a monthly manufacturing capacity of 10,000
units. Work is underway to escalate this to 25,000 units.

The company sells its products through its regional distributor and systems
integrator channel. It has five distys in the east and has already appointed
Active Infocom in Mumbai as its disty for the western region. Service is
provided by Allied Digital Services, said Shantanu.

Xenitis will also get into manufacturing and distribution of mobile phones
soon. The company had posted revenues of Rs 25 crore in 2003-04 and has already
grossed Rs 77 crore for the current fiscal, which it hopes to close at Rs 100
crore.

VINITA BHATIA