Xerox launches XITE center

MUMBAI



June 8, 2006

Xerox India launched the Innovation and Technology Excellence Center, its

digital printing facility in India with an investment of Rs 5 crore. The center,

located in Gurgaon, will concentrate on providing Xerox Production Systems Group

(PSG) customers a complete pre-sales experience of high-end production equipment

and applications relevant for enterprises, graphic arts and commercial printers.

The PSG products being showcased at the center include Xerox DocuColor 8000

Digital Color Press, Xerox DocuColor 250, Xerox Nuvera 120 Production Printer

and Xerox X4110 Printer. Using these equipments, the XITE center will display

the latest digital printing applications such as variable data printing,

print-on-demand, promotional transaction and book printing.

Xerox's range of fully integrated software solutions such as FreeFlow Suite,

FreeFlow Partner Software and Business Development Tools and Profit Accelerator

will also be showcased at the center. "This XITE center will enable us to

provide customers a preview of the business benefits they could accrue by using

our cutting edge portfolio of products and applications. We believe that this

initiative will go a long way in helping us expand our customer base in

India," said Andre Horne, managing director of Xerox Innovation and

Technology Excellence facility.

Speaking at the inauguration, Vipin Tuteja, Director, Production Systems

Group (PSG), Xerox India Limited said, "Xerox is driving the transition

towards the new business of printing globally and is in the process helping the

graphic arts community and commercial printers to make more money by using the

right business model, printing technology and workflow solutions."

"We will continue to work towards expanding the market for digital

printing by introducing the best products, software solutions and applications,

and make investments in training and infrastructure development to maintain our

market leadership" added Tuteja.