“Back and forth but it’s all the same; I know this palindrome,” croons Aimee Mann,
providing a hint as to the singer-songwriter’s take on the modern workplace.
Her behind-the-scenes video, which also features writing partner Jonathan Coulton, is part of exclusive content launched
today on SetThePageFree.com. The website highlights Xerox’s Project: SET THE PAGE FREE, a book collaboration of
epic scale with 14 celebrated and award-winning international writers and creative talents.
SetThePageFree.com now features video documentaries, photos, book excerpts and podcasts from a new wave of
project contributors, including Jonathan Ames, Billy Collins, Sloane Crosley, Mann and Coulton.
The project, produced in collaboration with the 92ndStreet Y, brings together this unparalleled array of contributors who each
has a unique perspective on the working world. Each contribute a chapter – or in Mann’s case, a song – to the book that will
tell the story of the modern workplace. Xeroxtechnology, software and apps are helping the contributors collaborate throughout
the project, moving freely between the physical and digital worlds.
The content featured on SetThePageFree.com is a sneak peek at both the book and the work that has gone into creating it.
It gives fans of the contributors a view into their work styles, including where they like to work and technology they lean on to
get creativity flowing.
For example, we see Mann and Coulton’s relaxed songwriting collaboration come to life via phone conversations, text messages,
and eventually, in person. Sloane Crosley, the self-dubbed “host of this literary party,” offers a look at how she pulled together
contributions to the project while also sharing anecdotes from her personal experience in the modern workplace.
“The content we’re sharing in advance of the book launch, slated for Oct. 27, captures how the individual creative process and
the modern workplace are inextricably linked,” said Toni Clayton Hine, chief marketing officer, Xerox. “Technology has allowed
the workplace to be adaptable to different work styles, and Xerox is at the heart of bringing seamless collaboration to life.”
The new content joins previously available content fromLee Child, Joshua Ferris, Roxane Gay and Gary Shteyngart. In the
weeks ahead, additional content from Jonathan Safran Foer, Chip Kidd, Valeria Luiselli, Alain Mabanckou, and Joyce Carol
Oates will be revealed. The book will be released internationally as a free eBook in English in late October.
For updates on the project including author videos, podcast interviews, contributor excerpts and the latest information about the book release, visit SetThePageFree.com and follow#SetThePageFree.
As part of the project, Xerox is aiding global literacy through donations toand . The project was developed with Xerox’s partner Y&R New York, with media strategy and execution provided by MEC Global.