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25 Years And New

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DQC News Bureau
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One of the frequently asked questions that we get from our readers in the

solution provider community is “What can we do to continue to grow in terms of

revenue, margins, and customer relations?” And the best answer that I can offer

them is to narrate the growth and expansion story of CyberMedia, publishers of

DQ Channels.

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When this company started 25 years ago, very few people had heard of

computers. Nobody had heard of a mobile phone, and the waiting time to get a

landline phone connection was around 10 years in many places. It needed a person

who could see beyond the present to envisage a magazine for IT and

communications in 1982. When we launched Dataquest, it covered everything about

information technology.

As the years went by and the Indian market matured, CyberMedia realized that

there were niches emerging-some readers were interested in hardware, some in

software. Some readers wanted to know about business issues of the IT industry,

and some wanted to read about implementation challenges in large organizations.

That is when CyberMedia started launching new magazines-PCQuest for technology

readers, Voice&Data for telecom industry, The DQ Week for IT channel partners,

DQ Channels for IT solution providers. For instance, Voice&Data ConnecT is the

only trade publication in the country for telecom channels.

ibrahim ahmad ibrahima@cybermedia.co.in

In our journey, we discovered that while the readers were thrilled, but like

any other customer, they wanted more. For instance, many of them said they

wanted information not just through magazines, but also from conferences and

seminars. CyberMedia once again adapted to the market needs. Today, we hold over

100 events with the objective of getting vendors and users on a common platform

to share ideas and experiences. The SP Summit, brings India's leading solution

providers face to face with vendors for networking.

25 years and still young and growing. I am sure all IT channel partners would

want to be young and growing in the years ahead. The mantra lies in futuristic

vision to be able to identify new and potential areas, and the capability to

adapt to customer needs. This formula has proved successful for CyberMedia.

There is no reason it would not work wonders for channel partners too.

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