Zenith to hit another retail century

Zenith Computers Ltd is all set to enhance its retail reach by adding another

hundred outlets in the current financial year. This addition will take the total

number of Zenith retail outlets to 230.

Raj Saraf, CMD, Zenith Computers Ltd, announced this at the annual dealers’

meet held at Goa recently. Says Raj, "Zenith will now make its presence

felt in smallest of Indian cities with these outlets. Most of these outlets will

be opened in cities where we don’t have one at the moment."

These retail outlets like the previous ones will follow a franchisee model.

Raj is expecting a 50 percent growth in unit sales for Zenith in the present

fiscal.

At the dealer meet which was attended by nearly 750 Zenith dealers all across

the country, the company also launched a slew of new products. These included a

range of notebooks and servers.

Zenith also launched what it termed as ‘Portable desktop’. Priced at Rs

60,000, this desktop looks like a notebook but works only on mains supply or car

battery. Raj also mentioned that the company will put an emphasis on increasing

penetration in the education sector.

Zenith Infotech Ltd, which is a sister concern of Zenith Computers too

announced its initiatives to offer software solutions to co-operative banking

segment.

GOLDIE