Zoom launches partner programs with new incentive programs

Zoom has unveiled the next evolution of the Zoom Up Partner Program — a partner development and reward model that makes it easy for partners to pursue their ideal path to success with Zoom's new incentive programs.

Zoom's partner network is an integral part of the company's foundation and plays a crucial role in delivering exceptional solutions to customers worldwide. Zoom's partners provide personalized care and offer local engagement to customers around the globe. It's essential to provide partners with a straightforward yet comprehensive path to elevate their practices, which is vital to the success of Zoom, its partners, and its customers.

“Because partners play a critical role in Zoom’s growth, we recognize that they must have the right tools and resources readily available to forge a clear path to expand and succeed,” said Todd Surdey, Head of Global Channels and Business Development at Zoom. “This next evolution of our partner program will unlock unparalleled opportunities and profitability for partners, and I look forward to the continued acceleration of the Zoom growth in collaboration with our partner network as we carry forward in this next chapter.”

The next phase of the Zoom Up Partner Program will be available to all partner types and is centered around empowering partners to grow their practice alongside Zoom, providing the highest level of solution and service for their customers, and achieving greater rewards and profitability than ever before.

This 2.0 version of the Zoom Up Partner Program is scheduled to launch in early 2024 and will include:

Revamped Partner Levels:

Zoom Up is introducing three new levels - "Silver," "Gold," and "Platinum" - to align rewards with the level of investment made by partners in Zoom. To join the program, partners simply need to complete the Foundation's accreditations, which only take a few hours of training. To move up to the "Gold" level, partners must demonstrate their knowledge depth within one product by achieving product competency. The highest tier of the program, the "Platinum" level, requires partners to prove their knowledge and skills across the entire Zoom portfolio by obtaining multiple product competencies, showcasing both breadth and depth of expertise. Existing partners will automatically transition to their corresponding level upon launch and will have the opportunity to move up the levels right away.

Rewards for Partner Investment:

The updated Partner Programs offer more rewards in terms of profitability, access to resources, and Zoom investments. Partner rewards are grouped based on the level achieved in the Zoom Up program, and provide a variety of benefits that increase as partners invest more and perform better. This creates a mutually beneficial partnership between Zoom and its partners.

New partner benefits

In addition to Zoom Up enhancements, Zoom is unlocking various offerings and resources to assist partners along their practice development and selling journeys:

Partner Customer Success Program: 

Providing partners with the expertise to take on full ownership of the post-sale customer relationship and generate mutual growth through enhanced adoption and renewal of Zoom’s services.

Partner Support Program:

Empowering partners to provide customers with technical support by introducing four support levels based on their level of investment within Zoom. These levels put partners in control of the customer support relationship and allow a faster time to resolution, overall improving the customer/partner experience.

New Partner Licensing (NFR) Program:

Zoom's new NFR program, previously known as PUDL, offers entitled partners a more extensive selection of internal-use licenses. These licenses allow partners to easily use Zoom's solutions and effectively showcase them to their customers. The NFR program is linked to the Zoom Up program, with partners receiving additional NFR packages based on their Zoom Up level. With near-instantaneous awarding and provisioning of licenses, partners no longer have to wait.

AI-Powered Marketing:

Zoom’s Partner Demand Center continues to advance in capabilities. Partners can now create AI-generated Zoom content for marketing campaigns in more than 150 languages. Communicating Zoom’s platform to customers has never been easier.

Workvivo for Referral Partners:

Starting in April 2023, Zoom added Workvivo, an employee experience platform, to our product suite. As of September 2023, Zoom referral partners can now refer leads and earn commissions for selling Workvivo. Additionally, we offer a Strategic Service Provider Program within the Zoom partner programs, which caters to the specific needs of Telecommunications Carriers and focuses on collaborative solutions and technical integrations.