Spirent Communications

Zycus Partners with Salesforce to Accelerate Digital Transformation

Zycus chose Salesforce as its strategic technology provider to accelerate its digital transformation and get closer to its customers.

Zycus will deploy Salesforce Pardot, the leading B2B marketing automation solution, to create a new and improved level of personalisation and engagement for its customers. Powered by Einstein, Salesforce Pardot enables companies to target the most valuable accounts across every customer touchpoint.

The deployment of Pardot aligns with the vision of Zycus to leverage technology in procurement and unleash the power of futuristic business intelligence for its customers. B2B marketing automation is the best way to make sure an entire organization is aligned around the customer journey–from awareness to acquisition to advocacy teams.

Salesforce Pardot allows businesses to blur the lines between sales, marketing, customer support, operations and even IT, creating meaningful engagement with the right customers, at the right time, while streamlining the sales and marketing funnel.

Now, Zycus sales teams can leverage capabilities such as Einstein Lead Scoring to reach the most interested and qualified leads with content and information curated specifically for that individual and organization. The solution gives B2B businesses the ability to deliver personalized customer experiences across every touchpoint.

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