ZyXEL Communications announced the company's participation in an integrated
marketing communications campaign by the 'Taiwan Excellence' initiative,
organized by TAITRA (Taiwan External Trade Development Council). ZyXEL is one of
the top 20 Information Communications Technology Companies in Taiwan invited to
participate in this campaign, to showcase Taiwan's leadership and excellence in
information and communications technology. The campaign will go through three
emerging markets in India, Indonesia and Vietnam for a half-year to the end of
2010.
"Today is a very significant day for ZyXEL and our Asia strategy," said
Pinaki Chatterjee, Executive Director-Technical, ZyXEL. "We are very happy to be
a part of Taiwan Excellence where in we will showcase our two leading
technologies. We are known across the globe for our new innovative technologies,
which are increasingly getting connected through trade and commerce so that
growth upside in the long term would be strong. ZyXEL's experience of lean
manufacturing, supply chain management, current asset management and its strong
relationships in the market and the community would help in the new business as
well."
To support one of the Taiwan Excellence propositions featuring Taiwan's
technology competence and achievements, ZyXEL will support the campaign with its
two leading product families — its high-speed ADSL wireless gateways and
high-performance wireless broadband routers.