19. NEWER PRODUCTS: Higher Revenues

A new entrant in the DQCI Silver Club at #19, Mumbai-based Pacific Infotech registered revenue growth of 82 percent last year. While its revenue for

2000-01 stood at around Rs 60 crore, for 2001-02, it rocketed to Rs 109 crore. And one of the key reasons for this spurt was the extension of its product portfolio.

Pacific got heavily into the memory and motherboard business, started providing business office automation solutions and also strengthened its systems integration business. The latter contributed nearly 40 percent to the overall turnover.

While Epson and HP contributed largely to the company's revenues, packaged software sales too saw a boost. In addition to this the company was successful in establishing strong relationships with local assemblers in Gujarat, Goa and

Maharashtra.

"We are one of the largest suppliers of individual components to assemblers in the local markets of western India," says Kishore Jeswani, Pacific's Director.

The company also improved its business with OEM PC manufacturers like Zenith, PCS and Cerebra. Another line of business it focused on and earned good revenues from was the sale of second-hand notebooks. "There has been a good demand for second-hand notebooks not just in smaller cities but in metros as well," tells

Kishore.

MEASURES THAT BROUGHT MOOLAH: Got into motherboard and memory business Supplied individual components to assemblers in western India

For the current fiscal, Kishore is hopeful that the company will continue to maintain its growth. Although market conditions are far from jubilant, he is not shying away from trying his hands at new lines of business.

One of them is to come out with his own brand called 'Insat', which will deal in a range of multimedia products. He also wants to increase the share of system integration business to Pacific's overall revenue. "Our foray into providing business office automation solutions would be a major stepin this direction," comments a confident

Kishore.