In line with its vision of transforming the way India buys & sells, Amazon has announced that it will conduct a workshop for small & medium businesses (SMBs) in Delhi tomorrow. The workshop will be held in Saket and will focus on Amazon’s Global Selling Program that enables easy, simple and convenient access for all Indian sellers – including entrepreneurs, SMEs, manufacturers – to sell their products to consumers across the globe.
Expected to be attended by close to hundred SMBs, the workshop will witness participation from entrepreneurs across popular regional product categories including Health and Personal Care, Grocery, Beauty, Copper mugs, Leather bags, Mobile covers and Private label apparel brands to name a few. Modules educating SMBs on the global opportunity, brand building, documentation, listing methodology and Amazon services such as Fulfilment by Amazon & Sponsored Ads will be covered in the workshop.
Talking about the workshop in Delhi, Mr. Abhijit Kamra, Head – Global Selling, Amazon India, said “As part of our efforts to support the growth of Indian sellers in the emerging digital economy, we launched our Global Selling Program in India in 2015. This program helps Indian businesses take their ‘Made in India’ products to millions of active customers across the globe through 10 global Amazon marketplaces. We launched with a few hundred sellers in May 2015 and have over 20,000 sellers today from India selling over 45 million products. We see immense potential in Delhi and look forward to enabling thousands of SMBs in the city to expand their business through our Global Selling Program.”
To smoothen the selling experience for SMBs, Amazon offers fulfilment services that allows them to focus on the product and pricing, offers imaging and cataloguing support to sellers by getting their photo shoots done as per Amazon standards at nominal costs, provides access to third parties that can provide tax guidance services and other export related modalities by connecting them to concerned advisory agencies. Amazon also has supporting content on its website on different international tax and custom processes to help sellers understand the processes clearly.
Furthermore, through its various spike sale events, Amazon provides a lucrative platform for Indian sellers to engage with global audiences. Whether it’s Prime Day, Black Friday, and Cyber Monday or a specifically curated Diwali Bazaar, Amazon enables thousands of sellers to delight global customers with wide selection, low prices and a reliable and trustworthy shopping experience.
To enable sellers familiarize themselves with the tastes & preferences of the local country and to launch relevant selection, Amazon’s global teams also help sellers understand the demand patterns in various countries. The team also gives guidance on how sellers can improve discoverability of their products on each marketplace. Some of this includes guidance on the type of deals they can run, the kind of advertisements they can run on these platforms and how they can use social media channels to drive awareness about their listings on the various marketplaces.
Talking about his experience of selling on Amazon, Mr. Girijesh Kumar of Delhi-based Adimani Enterprises said “I launched my leather bags business on Amazon Global Selling platform in May 2016 and it has proved to be highly profitable in a relatively short span of time. During Christmas Sales, I sold over 1000 products in a single week. Amazon’s account manager has helped me during all the key phases – be it product listing, logistics or gaining customer related insights. The overall experience has been really great on global selling platform and this year I am targeting 5X growth.”
Amazon’s aim is to encourage and empower more & more unique Indian groups to come online, reach out to a global customer base and scale & grow their business. Whether its tribal artisans, regional weavers, craftsman, Indian designers, farmers or even women entrepreneurs, Amazon enables sellers across demographics to lean into the future and benefit from the digital opportunity. Apart from independent sellers, Amazon has also enabled several brands such as Biba, Fab India & Manyavar in Ethnic Wear, Himalaya in Organic & Ayurveda Health Supplements, Amul, Newnik, 24 Mantra Organic and Fit & Glow in Health & Personal care to go global.