BankBazaar appoints Aparna Mahesh as CMO

BankBazaar has appointed Marketing veteran Aparna Mahesh as the CMO. Based out of Bangalore, Aparna will lead the company’s marketing strategies, to drive the next phase of growth at BankBazaar.

Aparna comes with long experience in building successful brands across industries, both nationally and internationally, in a career spanning close to two decades. She joins BankBazaar from FreshMenu where she was the CMO. Prior to this, she headed Brand Marketing at Quikr and was responsible for driving the numerous marketing campaigns that have made ‘Quikrrrr’ a household name today.

Predominantly a digital player, BankBazaar has made a mark with its award-winning digital ad campaigns. Of late, there has been a shift in BankBazaar’s marketing strategies, with the most marked change being the brand’s return to the television medium after more than 30 months.

BankBazaar is looking at the TV as one of the ways to reach more users in a rapidly growing financial services market in the country. With Aparna at the helm, the brand plans to experiment on a much bigger canvas than ever before.

BankBazaar has grown significantly in the last one year, doubling visitors and more than doubling revenue year to date. In Q3-18, the company received 70M visitors per quarter, and they are all set to welcome 100M visitors in the last quarter of FY18. It has raised USD 110M through funding from investors such as Amazon, Experian, Fidelity Growth Partners, Sequoia Capital, and Walden International.

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