BookMyShow is delighted to announce a landmark association with South India’s largest multiplex chain SPI Cinemas to enable movie ticket bookings on its platform. With this move, BookMyShow has accomplished bringing on board all major cinema chains onto its platform.
SPI Cinemas currently operates 47 screens across 10 cinemas located in Chennai, Coimbatore, Trivandrum, Bengaluru, Mumbai and Warangal and operates under various brand names including Sathyam, Escape, Palazzo, Le Reve, The Cinema, S2 etc. BookMyShow users will now have access to a complete seat inventory of almost 13,000 seats across all properties of SPI Cinemas in India. In addition, SPI Cinemas has charted out an aggressive expansion plan and as part of this association, all new and upcoming SPI cinemas will also be on BookMyShow.
BookMyShow, as the category leader, believes in the need to work with cinemas to grow the industry by introducing numerous innovations, rather than focusing on deep discounting. Through the use of BookMyShow’s extensive data and analytical capabilities, the partnership with SPI Cinemas will also look to increase spends per head of movie-goers and cinema lovers to positively impact the overall business.
Ashish Hemrajani, Founder & CEO, BookMyShow said, “We are absolutely thrilled to welcome SPI Cinemas on BookMyShow and offering an unparalleled online movie ticket booking experience to millions of movie goers who continue to prefer SPI Cinemas. We are committed to redefining access to entertainment in South India which has diverse entertainment preferences in both in terms of genres and languages, and strengthen our foothold in the region.”
“We set out to build an online ticketing platform for movies 10 years ago and today truly marks a landmark achievement for us. With SPI Cinemas on board, we are pleased to announce that BookMyShow now has all leading cinema chains on its platform, making it India’s most preferred online entertainment destination”, added Ashish.
Mr. Swaroop Reddy, President, SPI Cinemas said, “As we take the unique SPI Experience to more and more cities, the collaboration with BMS will help reach a wider audience and help to seamlessly serve customers used to this popular platform.”