Compex to lower prices of 8 and 16 port switches

In order to strongly compete with the pricing offered by various

Taiwanese

brands for 8- and 16-port switches, Compex has decided to make

'suitable

adjustments' in its prices for the same products. A relatively new

entrant

into the Indian networking space, Compex is also planning to launch a

number

of new products both in wired and wireless domain, shortly.

Explaining the rationale behind the proposed price adjustment,

Lawrence

Wee,

Regional Sales Manager, Asia Pacific, Compex Systems, says, "There is

a

huge

market which still opts for 8- and 16-port switches. But number of

Taiwanese

brands have captured this market owing to their low prices. We want

to

make

a dent to their share by making our price equally competitive."

While declining to mention how much the price drop would exactly be,

Lawrence adds that the idea behind this adjustment is also to bridge

the

price gap between hubs and switches. "A good amount of customers

still go

for hubs as they are cheaper than switches. We want these users to

make a

transition to switches by bringing down our prices considerably,"

informs

Lawrence. Currently an 8-port Compex switch is priced at around Rs

2,300,

while the 16-port switch comes at around Rs 6,000.

Lawrence also informed that the company would soon be making

additions to

its current range of networking products in the country. "Indian

market

would see parallel broadband-based networking products being rolled

out in

the near future," says he. Lawrence also adds that once the licenses

are

cleared by the government authorities in the country, Compex will

unveil a

large range of wireless products too.

GOLDIE