Hasbro announces The Launch of Transformers: The Last Knight Product Line

Hasbro announced the launch of TRANSFORMERS: THE LAST KNIGHT product line which will feature the most iconic Autobots and Decepticons from the film and delivers multiple ways to play and bring the characters and story of the movie to life.

To build excitement around the release of the  film  ‘Transformer: The Last Knight’, directed by Michael Bay and starring Mark Wahlberg, Anthony Hopkins, Laura Haddock, Josh Duhamel and Isabela Moner that slated to release globally on  June 23, 2017, Hasbro is will be launching the action packed product line to give an adrenaline rush to the Transformer fans.

The TRANSFORMERS: THE LAST KNIGHT product line features all of the most iconic Autobots and Decepticons from the film, including an array of Premier Edition figures in deluxe, voyager and leader-class scales, high end masterpiece collectibles, favorite character role play masks and helmets and our turbo changers line that allows consumers to get into the action fast with figures with quick and clever conversions.

Key products from the product line include:

• TRANSFORMERS: THE LAST KNIGHT OPTIMUS PRIME PREMIER EDITION Voice Changer Helmet - “Autobots, we are here… and we are waiting…” These epic words from OPTIMUS PRIME have inspired millions of TRANSFORMERS fans from around the globe to join the cause and fight for the freedom of all sentient beings. Now fans can issue the AUTOBOT call to arms themselves with the TRANSFORMERS: THE LAST KNIGHT OPTIMUS PRIME Voice Changer Helmet. This Premier Edition helmet leads the charge as the debut collectible for TRANSFORMERS: THE LAST KNIGHT, allowing fans to don the helmet and change their own voice. In addition to the power commanding OPTIMUS PRIME voice feature, the helmet comes loaded with 21 button-activated TRANSFORMERS sounds and phrases using the real voice of OPTIMUS PRIME.
• TRANSFORMERS: THE LAST KNIGHT 1-STEP TURBO CHANGER FIGURES - These new 4.25-inch scale figures allow kids to experience fast-paced action thanks to the Turbo Changer feature that allows bots to switch modes in one exciting step. The assortment features a variety of Autobot heroes and Decepticon villains, such as BUMBLEBEE, OPTIMUS PRIME, BARRICADE, AUTOBOT HOUND and MEGATRON.
• TRANSFORMERS: THE LAST KNIGHT -- KNIGHT ARMOR TURBO CHANGER FIGURES - Join the action and experience the thrill of easy conversion with TRANSFORMERS: THE LAST KNIGHT -- KNIGHT ARMOR TURBO CHANGER FIGURES. Fans can convert each 8-inch scale Knight Armor Turbo Changer figure between modes in one to four steps, and when the knight’s helmet flips over the figure’s head in robot mode, exciting Knight Armor is activated! Characters in this collection include GRIMLOCK, MEGATRON and AUTOBOT HOUND.
• TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION DELUXE CLASS FIGURES – This assortment features a lineup of highly articulated, 5.5-inch-scale figures of fan-favorite Autobot and Decepticon characters. Characters in this collection include BUMBLEBEE, DECEPTICON BERSERKER, DINOBOT SLASH, AUTOBOT DRIFT, AUTOBOT SQWEEKS and CROSSHAIRS.
  
  
  

To add to the anticipation around the launch of the TRANSFORMERS: THE LAST KNIGHT 2017 product line, HASBRO has announced “Reveal Your Shield”- a TRANSFORMERS celebration that will offer fans TRANSFORMERS content and product reveals throughout the week. Fans will be encouraged to “reveal their shield,” using social media, TRANSFORMERS.COM or the official TRANSFORMERS mobile app to declare their allegiance to the Autobots or Decepticons

The REVEAL YOUR SHIELD program kicks off with new content inspired by TRANSFORMERS: THE LAST KNIGHT on TRANSFORMERS digital and social channels, a video featuring a new BARRICADE action figure, and the release of on-sale dates for some of the exciting products from Hasbro’s TRANSFORMERS: THE LAST KNIGHT line. And the action doesn’t stop there - fans should also stay tuned throughout the week for celebrations and surprises that will appear on TRANSFORMERS social channels, as well as new games and activities coming to Transformers.com and in the TRANSFORMERS: THE LAST KNIGHT App.

Commenting on the launch Bhavesh Somaya, Country Manager, India said “The TRANSFORMERS brand is one of the most recognizable franchises in the world, and 2017 is a massive year for the Autobots and Decepticons. Our REVEAL YOUR SHIELD fan celebration will deliver a week’s worth of TRANSFORMERS content, including new material inspired by the upcoming film, TRANSFORMERS: THE LAST KNIGHT. The movie is the biggest TRANSFORMERS adventure yet, and REVEAL YOUR SHIELD launch of our product line is the perfect way for fans to get in on the action before the movie releases in the theaters on June 23^rd.”

To survive the battle, sides must be chosen and allegiances declared, which is why we’re asking you to #REVEALYOURSHIELD. Will you align with #TEAMAUTOBOT, or side with #TEAMDECEPTICON? The fate of the Earth is in the balance  your declaration could make the difference between human survival and ultimate destruction! Go REVEAL YOUR SHIELD! Go choose your side!

TRANSFORMERS: THE LAST KNIGHT product line will be available from April 28, 2017 at all major retailers across India.

To “REVEAL YOUR SHIELD” and see all of the exclusive TRANSFORMERS news and content, please visit TRANSFORMERS.COM, or the official TRANSFORMERS Facebook page, Facebook.com/Transformers