Insights from Dell Technologies India about its Partners and MSMEs

DQ Channels asked  Dell Technologies about the insights they have  from the Cloud solutions partners about their challenges. This is in continuation to the  series we're bringing out in conversation with the CSPs. Following are the insights we received from   Amit Luthra, Director & GM, Datacentre Solution, Dell Technologies India.

Partners' Challenges

In a response to the query about  whether Dell Technologies had received any feedback from its partners about  how they have met the challenges of deploying  Cloud solutions for enterprises, during lockdown, Amit Luthra said  that  on the basis of their conversations with their partners, they gauged that they are concerned about the changing environment. They observed that due to lockdown and other social distancing norms, businesses across sizes have adapted to remote working. And because of this, they are generating increased workloads. However, even after generating large amounts of data, they are still not able to derive true value from their data capital and this is due to lack of modern IT infrastructures.They also observed that while there is an increased sentiment from businesses towards uptake of cloud and other datacentre solutions, however, due to flat IT budgets, they are unable to do so completely.

"At Dell Technologies, we have maintained a close proximity with our customers and partners, especially during these current times, to ensure that we lend our constant support to them. In this regard, we announced Partner Relief Package with an intention to provide immediate financial relief to our metal partners, while helping them build capabilities and pipeline for the future. In addition, Dell Technologies Working Capital Solutions (WCS) program and Dell Financial Services (DFS) are working on ways to continue supporting our partners to help them support their customers. "

--Amit Luthra, Director & GM, Dell Technologies India

Building on to such insights, Dell Technologies has been constantly innovating and trying to deliver best-in-class technologies to businesses across sizes. Recently, it has launched Dell EMC PowerScale, a new family of storage systems engineered with industry-leading storage software and server hardware to set a new industry standard for how organizations capture and capitalise on unstructured data, such as documents, images, videos and social media content. This solutions formidable platforms form the foundation of storing unstructured data and the software-defined architecture, which will help our customers to easily handle today’s data challenges without losing sight of what the future might hold.

Engaging with MSMEs

In a response to whether these solutions are helpful to the  MSMEs, Amit Luthra said that  Dell has recently collaborated with Nasscom to offer these organisations datacentre solutions at competitive prices. He further said that  Dell Technologies has always helped organisations in their digital and IT transformation journey. It understands that technology plays a crucial role at this juncture, especially for MSMEs. Thus, Dell offers a robust set of technology solutions that not only help large enterprises transform digitally, but they also enable small and mid-size companies to progress on their transformation path.We have always adopted a personalised approach towards its customers, offering different solutions to different customers’ basis their needs.

Dell's Nasscom collaboration is set to impact more than 2400 SMEs, and 9000 plus startups that are part of Nasscom 10,000 start-ups network. It will also ensure smooth operations and business continuity for these small-scale businesses during such a challenging time and deliver a robust ecosystem to support them by bringing together important products and services.

Organisations need to manage massive amounts of unstructured data that continues to grow exponentially. Whether the data is created at the edge, core or Cloud, unstructured data helps customers understand business results while quickly acting on flexible opportunities.  MSMEs can run Dell EMC PowerScale in the edge, core or Cloud and get the same enterprise features.