Interview with Ambika Sharma, Founder (CEO) and MD, Instappy

“Though our Instappy platform works everywhere, there is no dearth of talent in small towns and if given the right push, their ambition knows no boundaries.”

1 - Please tell us how you came in this field and how you got interested in this business.

When I came up with the idea of Instappy, the market was already inclining towards high quality apps, marked with the increasing number of smartphone users and strengthening data. We saw that there were a large user set who did not have the pocket, time or the expertise to enable an app for their business we sensed a potential opportunity, by allowing users to create customised apps affordably. That is Instappy.

2 - Are you partnering with any company in India or abroad? What are the aspects of your partnership, if any?

We have recently introduced our Reseller Program, putting forth a range of attractive features and services for efficient and profitable app development. The program extends our DIY platform to creative enterprises, web and media agencies to build and add the app to their portfolio. Where our associated can easily introduce a new income stream with the app, the entire process is easy to afford at Instappy.

3 - How do you plan to expand in India and/or abroad?

Instappy is cloud based and for businesses everywhere. We have 20+ languages we support and we have Subscribers from 3 continents already. We believe that creating a strong product that addresses the pain points of customers goes a long way in selling and promoting itself. With the reseller program, we are looking for creating long standing and strong relationship with creative agencies, web and media mavericks, which will again expand our reach to India and abroad.

4 - Which are the cities in India and/or abroad where you have a presence and what are your main challenges in operating there?

Since Instappy is a web-based platform allowing users to build their own dream apps in a way that is DIY and completely self-explanatory, our reach is not limited to any particular geography. Small business owners, entrepreneurs, app developers with an increasing clientele and others may all utilise our product offering to enjoy the results they happen to be in the pursuit of.

5 - Who are your major competitors in the market and how do you strategise about this competition?

Instappy creates advanced apps which have features no other platform currently offers. Competition is always evolving and we work hard at staying ahead of the curve with our technology and features.

6 - Do you feel that your business can expand its base in small towns and rural areas? What are the major challenges you will face while expanding in those areas?

Following the advent of superior internet capabilities and indigenous manufacturers making smartphones available at highly competitive prices, we of course have a strong chance at penetrating through rural areas, tier II and III cities. There is no dearth of talent in small towns and if given the right push, their ambition knows no boundaries. Since Instappy is a cloud based platform and apps can be created in every Indian language it can be accessed from anywhere. In order to introduce them to our platform, we also provide a free trial version, allowing them to experience for themselves how great the platform is and make an informed decision.

7 - What are the new technologies you are evolving in your field? How do they give your brand an advantage over other products in the field?

At Instappy, we truly believe that evolution is the need of the hour, and hence we pay close to attention to client feedback and getting the pulse of the emerging markets. The same is reflected in the unique themes we keep introducing with time. Along with presenting an easy to understand and do-it-yourself platform, the continuous upgrades and designs communicates that not only we care about our customers, but are also continuously evolving to help them evolve and present a truly contemporary product.

8 - Can your products be used for less privileged sections of the society?

Yes, certainly. It is an online platform allowing user to put their most ambitious ideas in action, by creating superior quality app. Young entrepreneurs on a budget may access the services to create an app for their startup, without burning a hole in their pockets. We have subscribers who are professionals from tier 3 cities. They have used Instappy in interesting ways an astrology app already over 40000 users and has started reaching out to customers outside of India as well for commerce.