<strong>JFrog Announces “Customer First” Channel Partner Program</strong>

JFrog Ltd. the Liquid Software company and creators of the JFrog SOftware Supply Chain Platform announced - at the company’s inaugural Partner Day – a new global channel partner program that helps in customer adoption of JFrog solutions through third parties and aims to create new revenue streams for JFrog and its partners.

"JFrog expands rapidly within the enterprise, offering both on-premises and cloud solutions. Our foundation was established through strong community support, and we've become pioneers in the DevOps and Security realms," stated Tali Notman, Chief Revenue Officer at JFrog. "As we prepare for the future, I am enthusiastic to witness how our scale will further flourish through collaboration with our trusted third-party partners."

The JFrog Global Partner Program is an offering that distinguishes itself from conventional pyramid or tiered partner programs. The program is primarily centered around a co-sell motion, which allows partners to learn by working closely with JFrog's solutions engineering, professional services, marketing, and support teams. This approach places customers at the forefront, prioritizing their needs and requirements. Partners are empowered with the freedom to build and scale their practices in a way that suits them best, promoting growth and accelerated time-to-revenue. This program aims to provide partners with support and resources that enable them to take their business ahead.

"Our aim is to provide value to partners by allowing them to tap into our solutions and expertise, which is trusted by many Fortune 100 companies across the globe," said Kelly Hartman, Senior Vice President of Global Channels and Alliances at JFrog. “We flipped the traditional investment-heavy partner model on its head because we think of our partners as strategic accomplices. Together we'll push the boundaries of technology to conquer the multi-billion-dollar DevOps, DevSecOps, MLOps, and IoT markets while helping our joint customers reach their business goals."

JFrog offers a Partner program that allows partners to customize how they bring value to customers. Certified partners have the option to co-sell, resell, or sell specifically to US government agencies. There are dedicated programs in place to support each of these options both before and after the sale. These program options are currently available and there is a partner portal to streamline the process.

The JFrog Partner Program also provides:

• New incentives and deal structures that give partners multiple ways to generate more revenue.
• Dedicated partner managers from the start of the journey for seamless onboarding.
• Engaged JFrog sales and technical teams to support each qualified opportunity.
• Curated sales and technical enablement to get partners trained on the JFrog Platform.
• Jump-start, co-branded marketing kits to help partners generate interest and foster new opportunities.
• Access to an expanded product and sales enablement resource library of assets.

ReleaseTEAM, a partner of JFrog, offers its customers the solutions of JFrog Artifactory. This channel partner program would open new windows in the market.

“The reasoning behind the success of ReleaseTEAM and JFrog has been the quality of the JFrog products, and we’re able to collaborate with them very closely when we’re dealing with a potential issue at the customer sites. It’s like we have a lifeline into the JFrog product team,” said Shawn Doyle, CEO and co-founder, of ReleaseTEAM. “JFrog is one of the prime reasons for ReleaseTEAM’s over 30 percent growth year-over-year.”