In an effort to reach a larger audience, Xiaomi’s Mi LED Smart TVs that were sold only online will now be available at hundreds of offline channels around the country.
Although the Mi LED Smart TV’s were initially available through Xiaomi India’s online partners and through the brand’s flagship Mi Home retail outlets, the company has now spread its offline reach by setting up over 500 Mi Preferred Partner stores across 9 cities, namely New Delhi, Bangalore, Ahmedabad, Kolkata, Indore, Patna, Pune, Mumbai and Maddur. It will soon be available across all cities wherein Xiaomi’s Mi Preferred Partners are present, the company said.
“#MiTV in offline! We launched Mi TVs earlier this year and soon ‘Mi TVs’ will be available across all #MiPreferredPartners pan India,” tweeted Manu Kumar Jain, Vice President, Xiaomi Global and Managing Director, Xiaomi India.
Mi TVs have touched over half a million sales in just six months, the company claimed. Until now, the TVs were available for purchase only through Xiaomi India’s online partners and its flagship Mi Home retail outlets.
On Flipkart and on Mi.com, the Mi TV 4A 43-inch model is priced at Rs 22,999, while the 32-inch model is retailing for Rs 13,999. The premium Mi TV 4 model was initially launched at a price of Rs 39,999, but its price was later increased to Rs. 44,999 following a change in manufacturing costs.
Xiaomi last month announced that it had attained the half-million milestone already, and also claimed that the devices had become the most highly-rated TVs on Flipkart with over 100,000 ratings.